ChannelTalks - Blueprint to Effective Customer & Partner Success

Committing to longer term customer lifecycles that enable sustainable growth and profitability has never been more paramount. But in a channel environment, this is not always straightforward and requires a commitment to customer success from the vendor right through to partners.

Whilst many vendors are adapting their partner programs to include customer success enablement, there are still countless partners lacking the data, support and resources required for effective, scalable execution. This in turn has led to partners taking control and building their own customer success frameworks.

No matter which end of this spectrum your business sits, this ChannelTalks episode is guaranteed to provide countless, valuable take-aways, including:

• A blueprint to starting a partner success program.
• Globalisation considerations for your program.
• How data can be leveraged to help scale efficiently.
• Best practices amongst partners who are executing their own customer success.
• The differences between a traditional and proactive approach.
• Top indicators for success.