The IT industry's best kept secret is out

Vendors, distributors, and resellers within the tech industry are keeping a secret from the end user.

Whilst they tout the many benefits of investing in the latest and greatest tech, they themselves are operating their businesses with outdated and inefficient technology.

They don’t want their customer to know, that despite creating innovative tech solutions for them, they are managing their customer base on excel spreadsheets and disconnected legacy systems. They are a far cry from the level of optimization they encourage for their customers.

It’s the old story of the mechanic has the worst kept car, these companies are so focused on the development of their offerings, that they don’t have the time and resources to tend to their internal short comings. And whilst it may not seem like a big issue, it’s going to become a problem in the new landscape of tech.

With the subscription-based model quickly overtaking the single transaction, the tech industry’s little secret is about to be exposed. Your customer doesn’t care that you are not optimized internally, until it starts to affect their experience of your business. In this recurring sales model, you cannot service their ongoing needs without efficient internal systems that enhance the entire customer journey.

Any tech provider’s innovation strategy now needs to include the customer experience in an ongoing capacity. The processes that need to be accounted for and automated are renewal, upsell, cross sell, upgrade, and end of life replacement. To remain relevant to your customer, you must offer not just a solution, but the ongoing maintenance of that solution. As well as any possible ways to enhance that investment.

This level of functionality simply can not be achieved with excel spreadsheets, CRM or ERP systems. These tools were never effective as an installed base management tool because they don’t allow for the automation of recurring processes, and they don’t highlight new sales opportunities.

It’s those two functions that are absolute necessities in the world of subscription-based selling. Being optimized for the one-off transaction is no longer a viable strategy, and soon the end customer will know which of their tech providers have chosen to evolve.

Of course, it can feel like a challenging task, to overhaul your internal operations whilst trying to maintain business as usual AND continuing to innovate and create solutions for your customers. But it’s an unavoidable reality if you want to remain competitive.

The best way forward is to take your own advice, to embrace the most innovative and up to date technology available for your internal operations. It’s not about creating your own software - do you tell your customers to build their own security or networking solutions? No, you offer them the best solution available to solve their problem.

Businesses in the tech channel need to implement the best solution available to solve this problem, and that solution is iasset.com. Our platform has been evolving for over 10 years and is the most sophisticated technology available to manage the demands of the subscription-based model.

With our platform you will protect your recurring revenue and never miss a new sales opportunity within your existing customer base. Your customers will never doubt your commitment to remaining innovative in this ever-evolving industry.

To learn more about iasset.com, contact me or a member of my sales team.