When you Land a new sale, your efforts shouldn’t stop there — it’s only the beginning!

Increasing overall customer lifetime value starts with collecting comprehensive data because without it, your team is relying on guesswork. At the outset, you will need to capture every possible piece of information required for the customer lifecycle ahead. Treat all data as valuable and you can uncover future sales opportunities using information such as SKUs, install sites, or start and end dates for contracted items.

Maintaining a low cost of sale and speeding up the quoting process for net-new sales is also key, as is ensuring customer adoption to avoid immediate churn.

Customer acquisition certainly has its importance, however, retention lays the foundation for profitable growth.

Invest provides a vital opportunity to demonstrate added value to your customers and partners, while simultaneously growing your own business. Instead of attempting to upsell everything, proactively analyze customer data to anticipate lifecycle events and offer proposals for upgrades, refresh, maintenance, upsell and cross-sell that enable incremental revenue growth.

Think of it as a win-win for your business and customers.

Protect isn’t optional; it's mandatory for those who want to thrive.

Subscription and consumption-based models mean customers can be lost monthly, weekly, or even hourly, which presents additional risk for lapsed renewals or redundant assets. Don’t leave this up to chance. License, maintenance, and tech renewals are the absolute minimum to protect your recurring revenue and keep the customer investment alive, current and useful over its workable life.

To action these lifecycle events efficiently, it requires a fully-automated, predictive renewal management platform that will see your relationships (and revenue) prosper.

Adopt a forward-thinking obsolescence plan to create new sales opportunities with Surrender, the final stage of the LIPS™ strategy.

Eventually, all hardware and software reaches the end of its useful life. This comes as no surprise, so why wait until the asset or device becomes obsolete or unsupported to introduce new technology solutions? You can easily avoid the impacts of obsolescence through proactive preparation for end-of-life or end-of-service.

Not only does Surrender strengthen revenue, but you’ll also solidify customer or partner relationships by demonstrating how vital your role is in their digital strategy.